Go on a city wander with ROWDY – and oh, don’t forget to #BYOB!

In a struggle of getting a totebag or backpack? Always get yourself a bag that can do both! Let’s welcome our new member of #RESeries, ROWDY! The bag continues to use eco-friendly lightweight nylon made from recycled plastic from the ocean, ensuring that the whole manufacturing process is environmental-friendly. With hellolulu’s minimalist design, this is true #GreenFashion.

And of course, a signature design of the collection: bottle compartment with a removable insulated beverage will also be the key to ROWDY. The bag is designed as a 2-way totepack, totebag & backpack in one bag – best for those who are looking for a stylish yet functional bag!

The design concept of RE series

HAPPINESS is a cycle. When we care for the Earth, it is not only making the earth healthier but also can creating more HAPPINESS. hellolulu hopes to engage in this cycle by introducing eco-friendly products and encourages people to heal the mind, recover the body and find their happiness through every little healing moment in daily life.